Viva Las Vegas! We recently returned from a successful trip to the Channel Partners Conference & Expo 2010 in Las Vegas, where we launched our new partner program. It’s designed to give our partners all of the resources they need to deliver advanced dedicated hosting, virtualization and cloud computing infrastructures to enterprise customers. Our program is based on solution sets and added services so partners can engage more customers and shorten the sales cycle.
Being a Channel Partners exhibitor was great. We talked with hundreds of prospective partners about infrastructure solutions and their customers’ growing interest in cloud computing. Partners use our support to expand their offerings with cloud computing services, so rather than having a partner program just based on reseller discounts, we dove deeper and built a revitalized program that gives partners the tools they need to present Layered Tech services, explain their benefits and sell them in a way that shortens the partner’s time to revenue. We want strong and ambitious partners who, like Layered Tech, sell upstream to enterprises. Most of all, we want to help our partner community deliver value-creating cloud computing services to their customers because we believe that doing so will strengthen their customer relationships.
Our program gives each partner dedicated account managers, sales engineers and project managers to answer questions and provide customized support. When partners log into our new feature-rich Partner Portal (available soon), it automatically applies the proper pricing, discounts and special offers based on their silver, gold or platinum status.
Our Partner Portal will also feature:
- Automated online ordering to streamline selling
- Joint marketing materials so partners can reach more customers and explain the new offerings
- Training resources such as webinars to engage more customers
- Deal registration so partners can easily register special deals to increase sales
We are committed to building our partner program and working with you to provide the support you need to succeed in expanding your offerings. If you’re interested in delivering our solutions as value-added services within your own core business, we’d love to partner with you!